Reinventing the wheel

Have you ever had an idea that died in it’s very early stages, simply because someone told you off, not to try “reinventing the wheel”? Well this might reinspire you to pick up those old or some new ideas =).
Seeing this innovative initiative actually reinventing the wheel, I just got a tingly feeling of what will be possible in all sorts of other areas, if we allow ourselves to look beyond the obvious =).